Data Privacy Policy

Introduction

genusprgtr AG ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal data. This privacy policy explains how we collect, use, process, and protect your personal information when you use our retail customer segmentation analytics platform and related services.

As a company registered in Austria and operating within the European Union, we comply with the General Data Protection Regulation (GDPR) and all applicable Austrian and European data protection laws.

Data Controller Information

The data controller responsible for your personal data is:

Data Collection

We collect different types of personal data depending on how you interact with our services. The data we collect includes information you provide directly to us, information collected automatically through your use of our services, and information from third-party sources where legally permitted.

Information You Provide to Us

When you use our services, register for an account, or contact us, we may collect the following personal data:

• Contact information (name, email address, phone number, postal address)
• Company information (business name, industry, size, location)
• Account credentials and preferences
• Communication records and correspondence
• Payment and billing information
• Technical support requests and feedback

Information Collected Automatically

When you access our website and platform, we automatically collect certain technical information:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, click patterns)
• Performance metrics and analytics data
• Cookies and similar tracking technologies

Customer Data Processed Through Our Platform

As part of our analytics services, we process customer data on behalf of our clients. This includes retail transaction data, customer behaviour patterns, and demographic information. For this data, our clients act as data controllers, and we act as data processors in accordance with GDPR requirements.

How We Use Your Information

We use your personal data for various purposes based on different legal grounds under GDPR. Our use of your data includes providing our analytics services, improving our platform, communicating with you about our services, and fulfilling our legal obligations.

Service Provision

We use your information to:

• Provide access to our analytics platform and services
• Process your account registration and manage your subscription
• Generate analytics reports and insights
• Provide customer support and technical assistance
• Process payments and manage billing

Platform Improvement

We analyse usage patterns and feedback to:

• Improve our platform functionality and user experience
• Develop new features and services
• Optimise platform performance and reliability
• Conduct research and development activities

Communication and Marketing

With your consent or where legally permitted, we may use your information to:

• Send service updates and important notifications
• Provide information about new features or services
• Send marketing communications about our analytics solutions
• Respond to your enquiries and requests

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary for providing our services and fulfilling our contractual obligations
• Legitimate Interests: Processing for our legitimate business interests, such as platform improvement and fraud prevention
• Consent: Processing based on your explicit consent, particularly for marketing communications
• Legal Compliance: Processing required to comply with legal obligations, such as accounting and tax requirements

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in delivering our services, including:

• Cloud hosting and infrastructure providers
• Payment processing services
• Email and communication platforms
• Analytics and monitoring tools

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes and government requests
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Enforce our terms of service

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of the business transaction, subject to appropriate safeguards.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this privacy policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Specific retention periods include:

• Account information: Retained for the duration of your subscription plus 7 years for legal compliance
• Communication records: Retained for 3 years from the date of last contact
• Analytics data: Aggregated and anonymised data may be retained indefinitely for research purposes
• Marketing data: Retained until you withdraw consent or for 2 years from last engagement

Your Rights

Under GDPR, you have several rights regarding your personal data:

Access and Portability

You have the right to request access to your personal data and receive a copy in a structured, commonly used format.

Rectification and Erasure

You can request correction of inaccurate data or deletion of your personal data under certain circumstances.

Restriction and Objection

You may request restriction of processing or object to certain types of data processing, including direct marketing.

Withdrawal of Consent

Where processing is based on consent, you can withdraw your consent at any time without affecting the lawfulness of previous processing.

Exercising Your Rights

To exercise any of these rights, please contact us at privacy@genusprgtr.top or +43 3169996420. We will respond to your request within one month of receipt.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication systems
• Employee training on data protection practices
• Incident response and breach notification procedures

International Data Transfers

We primarily process data within the European Economic Area (EEA). When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, such as:

• European Commission adequacy decisions
• Standard contractual clauses approved by the European Commission
• Binding corporate rules or certification schemes

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16 without appropriate parental consent. If we become aware that we have collected such data, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of significant changes by posting the updated policy on our website and, where required by law, by direct communication.

Supervisory Authority

If you have concerns about our data processing practices that cannot be resolved through direct contact with us, you have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) or your local supervisory authority.

Contact Information

If you have any questions about this privacy policy or our data processing practices, please contact us: