Cookie Policy

Introduction

This Cookie Policy explains how genusprgtr AG ("genusprgtr", "we", "us", or "our") uses cookies and similar tracking technologies on our website and analytics platform. This policy should be read alongside our Privacy Policy and Terms of Service.

By using our website and services, you consent to the use of cookies in accordance with this policy and your preferences as set through our cookie consent banner.

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.

Cookies can be:

• Session cookies: Temporary cookies that are deleted when you close your browser
• Persistent cookies: Cookies that remain on your device for a set period or until you delete them
• First-party cookies: Cookies set by the website you are visiting
• Third-party cookies: Cookies set by external services used by the website

Why We Use Cookies

We use cookies for several important purposes:

• Essential functionality: To ensure our website and platform work properly and securely
• User experience: To remember your preferences and provide personalised experiences
• Analytics: To understand how visitors use our website and improve our services
• Marketing: To deliver relevant advertising and measure campaign effectiveness
• Security: To protect against fraud and maintain the security of our services

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They are usually set in response to actions you take, such as logging in, filling forms, or setting privacy preferences.

Necessary cookies include:

• Session management cookies
• Authentication and security cookies
• Load balancing cookies
• Cookie consent preference cookies

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.

We use Google Analytics to analyse website usage patterns and user behaviour. This service may set various cookies to track user interactions across sessions.

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language settings, and other customisations you have made to the website.

Functional cookies help provide:

• Personalised content and recommendations
• Saved preferences and settings
• Enhanced user interface features
• Improved accessibility options

Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

We use Google Ads and other advertising platforms that may set cookies for:

• Targeted advertising based on your interests
• Remarketing to previous website visitors
• Measuring advertising campaign performance
• Cross-device tracking for consistent experiences

Cookie Details Table

The following table provides specific information about the cookies we use:

Third-Party Services

We use several third-party services that may set their own cookies:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how visitors use our site, including pages visited, time spent, and user interactions. This information is used to compile reports and help us improve our website.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads may set cookies to show you relevant advertisements across the web and measure the effectiveness of our advertising campaigns.

Google Fonts

We use Google Fonts to display custom typography on our website. Google Fonts may set cookies to optimise font loading and delivery.

For more information about how these services use cookies, please refer to their respective privacy policies:

• Google Privacy Policy: https://policies.google.com/privacy
• Google Analytics: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
• Google Ads: https://policies.google.com/technologies/ads

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google services behave based on your consent choices. This ensures that:

• Google Analytics and Google Ads respect your privacy preferences
• Data collection is limited when consent is not provided
• Advertising personalisation is disabled when marketing consent is denied
• Conversion measurement uses privacy-preserving techniques when appropriate

Your consent preferences are communicated to Google services automatically, ensuring compliance with your choices across all integrated tools.

Managing Your Cookie Preferences

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to:

• Accept all cookies
• Reject all non-essential cookies
• Customise your preferences for different types of cookies

You can change your cookie preferences at any time by clearing your browser cookies and revisiting our website, or by contacting us directly.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can:

• Block all cookies
• Block third-party cookies only
• Delete existing cookies
• Set up notifications when cookies are being set

Please note that blocking or deleting cookies may affect your ability to use certain features of our website and services.

Browser-Specific Instructions

For specific instructions on managing cookies in different browsers:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Cookies and site data

Opt-Out Options

You can opt out of specific tracking services:

Google Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

Google Ads

You can opt out of personalised advertising by visiting Google's Ads Settings at: https://adssettings.google.com

Industry Opt-Out Tools

You can also use industry-wide opt-out tools:

• European Interactive Digital Advertising Alliance (EDAA): http://www.youronlinechoices.eu/
• Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
• Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/

Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our practices, legal requirements, or the cookies we use. When we make significant changes, we will notify you by:

• Posting the updated policy on our website
• Updating the "Last updated" date at the top of this policy
• Providing direct notification where required by law

We encourage you to review this policy periodically to stay informed about our use of cookies.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us: